Skims is said to have responded to a controversy over its advent calendar by offering buyers the choice between a full refund or store credit, according to FashionUnited UK. The brand co-founded by Kim Kardashian is thus responding to a wave of criticism triggered on social media.
At the root of the controversy, a TikTok video by creator Kayla Ryan showing the unboxing of the calendar, sold for $148, attracted more than 18.9 million views and more than 1.7 million likes. In the video, Kayla Ryan said she hoped it was a joke and stated: « I’m hoping this is a prank and the last one is a $150 gift card for all my money back ».
Other buyers then posted their own critical unboxings, turning an individual product review into a debate over the value of the assortment on offer. A Skims spokesperson acknowledged that, for some customers, the calendar had not met expectations. They added: « We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases. »
Despite the controversy, the calendar remains listed on Skims' website but is not available for immediate purchase: interested buyers are invited to join a waiting list. The episode recalls a similar controversy experienced by Chanel over its own advent calendar in 2021.
