Benyamin Apoo, a shoe brand based in The Hague, is reportedly set to present its 'The First Step' collection on 5 March 2027 at the Hôtel Le Marois, according to FashionUnited France. The presentation would be part of the showcase organised by Flying Solo, a platform dedicated to independent designers, on the occasion of the March 2027 Paris Fashion Week.
The event would be aimed at international buyers, retailers, stylists and fashion media. According to the brand, the collection would be built around the themes of renewal and contemporary femininity, with particular attention paid to craftsmanship, fit and finishing.
Fondateur and creative director of the house, Benyamin Apoo said: « Avec The First Step, nous explorons de nouvelles possibilités en matière de design, d'artisanat et de construction, tout en restant fidèles aux valeurs qui définissent l'identité de notre maison » (With The First Step, we are exploring new possibilities in design, craftsmanship and construction, while remaining true to the values that define our house's identity). He added that he wanted to create shoes that are not only beautiful, but that also become part of a woman's personal journey and her most treasured memories.
A step in international development
The brand reportedly views this event as a new stage in its international development strategy, with the ambition of strengthening its position in the global luxury footwear market for weddings and special occasions. The final designs of the collection have not yet been unveiled.
