Viva Voce, the inclusive fashion marketplace connecting independent designers with consumers wearing sizes S to 6X, has reportedly appointed Amy Williams as chief executive officer, according to an article by FashionUnited UK. More than 90% of the brands featured on the platform are said to be women-owned.
Amy Williams is reportedly joining from Good-Loop, the responsible advertising platform she is said to have founded at the age of 25, which turns advertising engagement into charitable donations for brands such as Nike, Burberry, PepsiCo, Mars and L'Oréal. She is reportedly remaining founder of Good-Loop and will now sit on its board as a non-executive director.
Under her leadership, Good-Loop is said to have grown its revenue by 100% year on year, expanded into more than 20 markets and raised close to $15 million for charitable causes. The company's US office is now said to account for 80% of its business.
Before Good-Loop, Amy Williams reportedly worked at Ogilvy & Mather, where she is said to have led global brand campaigns for Unilever and managed the digital and direct accounts for British Airways. She was also reportedly named by Raconteur among its 50 Outstanding CEOs in 2025.
« Viva Voce fait quelque chose de rare dans la mode, construire une communauté où les gens se sentent vraiment vus. Cette confiance est incroyablement difficile à gagner et encore plus difficile à faire grandir. Je suis ici pour faire exactement cela », Amy Williams is reported to have said, according to FashionUnited UK.
