Bogner, the Munich-based sportswear brand, would extend its partnership with the German Ski Federation (DSV) and remain the exclusive official supplier to the German national alpine ski teams until 2030, according to FashionUnited UK.
Arne Freundt, PDG of Bogner, said: « Notre partenariat avec la Fédération allemande de ski va bien au-delà d'un partenariat traditionnel. Depuis 74 ans, nous sommes unis par une passion commune pour le ski alpin au plus haut niveau, et nous sommes ravis de poursuivre cette aventure à l'avenir. » The outlet also reports that the collaboration between the two organisations spans more than seven decades.
In total, 200 athletes, coaches and support staff members would be outfitted by the brand, according to FashionUnited UK.
A new collection for the upcoming season
The brand presented the team collection for the 2026/27 season. This collection introduces a new colour combination, named « Light Sky » and « Slate Green », pairing a light, airy blue with a muted earthy green.
The range includes three-layer shell jackets with integrated lightweight down, ski jackets, down ski jackets and fleece jackets, down vests, one-piece suits, trousers for athletes and technicians, racing shorts, the racing suit, technical underwear and a rain cape. As in previous seasons, the racing suits would be individually fitted for each athlete.
The highlight of the upcoming season remains the 2027 FIS Alpine Ski World Championships in Crans-Montana. Arne Freundt says he is looking forward to continuing this collaboration with the DSV in the future.
