Paul-Emmanuel Reiffers, founder and PDG of Mazarine, would have raised his stake in the group's capital to 86%, according to information published by WWD. L'opération would mark the exit of LBO France, Mirabaud and FG Bros, which had accompanied the executive in regaining a majority stake of 54% in 2022. The financial terms of the transaction were not disclosed.
Jacques Veyrat joins the capital as a minority investor through his holding company Impala, with a 9% stake. The group's managing directors collectively hold 5% of the company. Mazarine now reports annual revenue of around 300 million euros and employs around 500 people worldwide, according to WWD.
A family at the helm
« Je ne travaille pas pour vendre l'entreprise. Je ne veux pas avoir une société financière. Je veux avoir une entreprise créative, et je veux construire une marque vraiment belle », Reiffers told WWD. He added that he wants to build the company for the next thirty years and beyond, with his sons now working alongside him. Boniface Reiffers has joined the teams in Paris and Stanislas Reiffers those in New York.
The group remains organised around three divisions: events and experiential production, creative and communications services, and influence, which covers media, public relations and cultural initiatives. Mazarine also owns Numéro magazine and has diversified into artistic and exhibition production via Arter, acquired two years ago. In June, the group acquired the London-based public relations agency Bacchus, which specialises in luxury, to strengthen its access to wealthy clients.
Growth in the United States and international ambitions
In the États-Unis, where Mazarine works with Tiffany & Co. as well as brands such as Nike and Apple, revenue reportedly tripled over three years to around 70 million dollars, according to Reiffers. The executive is now targeting a doubling of the group's revenue over the next five years.
The group plans to open an office in Milan in 2027, building on its existing presence in Venise, where it produces art projects linked in particular to the Biennale. In Italie, Mazarine already works with Gucci and Loro Piana. In Chine, Reiffers is considering an acquisition despite a difficult market. However, plans in the Moyen-Orient remain on hold due to the regional conflict.
Asked about the slowdown in the luxury sector, Reiffers sees it as an opportunity rather than a structural crisis. « Pour mon entreprise, la crise est une opportunité de se diversifier », he said, pointing to a pause linked to geopolitical uncertainty and changes in creative direction at several houses. The group is counting on a solid pipeline of business over the next two years, as well as growing interest from luxury brands in heritage exhibitions that can be replicated across several cultural capitals.
