Levi Strauss & Co. is said to have appointed Terra Carmichael as senior vice president and head of institutional affairs, according to FashionUnited France. L'intéressée currently holds the position of vice president of communications at Lyft, which she had joined in July 2024.
Terra Carmichael would bring more than 25 years of experience in leadership, reputation management and organisational transformation, according to the same source. Before Lyft, she is said to have spent more than 4 years as first chief communications officer of resale platform StockX, where she would have led communication strategies as the company reached a valuation of several billion dollars.
Her career would also include more than 7 years as vice president of global communications at Eventbrite, a ticketing platform whose communications she is said to have led during its initial public offering. Earlier in her career, she would have held communications leadership positions at technology and digital companies, including Yahoo and Xobni, as well as agency experience managing budgets for brands such as Nike and Mattel.
A start date in early December
Terra Carmichael would take up her role on December 2, 2024. In this role, she would oversee global external communications and press relations, internal communications, government relations, societal engagement as well as the Red Tab Foundation.
The appointment is said to have been announced by Michelle Gass, chief executive officer of LS&Co., on the social network LinkedIn. « Elle contribuera à façonner la manière dont nous racontons l'histoire de LS&Co., dont nous dialoguons avec nos parties prenantes et dont nous faisons progresser les priorités qui soutiennent notre activité, nos équipes et nos valeurs à travers le monde », the executive is said to have stated.
