Sephora, beauty retailer of the LVMH group, according to Journal du Luxe, has opened applications for the second edition of its European initiative dedicated to emerging brands, the Sephora Prize. The application form is accessible until 30 November 2026 on the retailer's website.
The contest is open to brands registered in the European Economic Area, Monaco, Serbia, Switzerland, United Kingdom or Turkey. Candidates must be present in one or more product categories: makeup, skincare, fragrance, hair, and so on, and display a positioning geared towards innovation.
According to Journal du Luxe, the grand winner would benefit from three years of support, including mentoring, an exclusive launch at Sephora Europe and promotion via the retailer's communication channels. The organisers also state that they reserve the right to award a second and third prize, depending on the number of applications received and their potential.
A first edition marked by Londres
The inaugural Sephora Prize award ceremony took place on 15 October, during the Londres edition of the SEPHORiA beauty event: a first of its kind for the retailer in the British market. The Grand Prix was awarded to the French sun care brand Substance Of Light. L'initiative also recognised the Parisian perfumery brand French Cowboy as well as the Belgian hair care brand Omad's.
Candidates interested in this new edition can submit their application via the online form, until 30 November 2026.
