EX NIHILO is setting up a temporary space at Bon Marché, in Paris, from October 19 to November 15. The installation is located under the store's main dome, at the foot of the escalators, on a particularly visible traffic axis.
The pop-up highlights the fragrance « Blue Talisman », presented as eau de parfum and extrait de parfum. Around this reference, the space brings together the house's permanent creations, exclusives, holiday gift sets as well as the new « Demon Dancer ».
This operation comes after the opening, in spring, of a permanent EX NIHILO space in the beauty area of Bon Marché, itself preceded by a first pop-up dedicated to « Blue Talisman » in 2025. In this permanent space, customers can access the « Osmologue », the house's olfactory personalisation device: accompanied by an expert, they compose a fragrance from a selection of raw materials.
According to Journal du Luxe, the two formats complement each other: the permanent space gives the brand visibility at the heart of the store, while the pop-up extends the discovery experience through an olfactory consultation. The operation would thus aim to support EX NIHILO's presence in an environment where perfume houses compete fiercely for attention.
Founded in Paris in 2013 by Sylvie Loday, Olivier Royère and Benoît Verdier, EX NIHILO first developed internationally before strengthening its presence in its home market. The house is now present in some fifty countries.
Interviewed in April at Bon Marché, co-founder Benoît Verdier said that « Blue Talisman », launched for the brand's tenth anniversary, « était devenue sa première vente » (had become its top seller).
The pop-up will remain open until November 15, alongside the permanent space installed in the department store's beauty area.
