POV Beauty is said to have closed a Series A funding round of $15 million, according to Cosmetics Business. L'opération is said to have been led by venture capital firm Silas Capital, with participation from growth capital firm RÉDO Capital and the brand's initial investor, Imaginary Ventures.
Launched in 2025, POV Beauty is known for its flagship skincare products Drench It, Glaze It, Whip It, Drip It and Chill It, as well as the Snatch It and Amp It ranges. The brand was created by influencer Mikayla Nogueira and Ani Hadjinian, a veteran of Estée Lauder Companies (ELC).
According to Cosmetics Business, the funds are meant to fuel the brand's skin prep category and continue supporting growth in retail and e-commerce. The resources will also be used to accelerate the brand's momentum at Sephora, where it launched in 2026, to expand the team, to enhance its presence on TikTok Shop and to invest in hybrid skincare-makeup innovations.
« Notre communauté porte POV Beauty et cet investissement vise à honorer cette communauté en rêvant encore plus grand », said Mikayla Nogueira, quoted by Cosmetics Business.
Brian Thorne, Partner at Silas Capital, describes POV Beauty as a rare intersection of unmatched community digital insight and high-performing physical products, noting that the brand is positioned to lead the skin prep category following its launch at Sephora.
Lusa Zhou, co-founder and managing partner at RÉDO Capital, praised the complementary strengths of Ani Hadjinian and Mikayla Nogueira and said she looks forward to working alongside Silas Capital and Imaginary Ventures to support the brand's growth.
