Cyclothe, a Swedish circular technology company, is reported to have named Calvin Woolley co-founder and chief executive, according to information reported by FashionUnited France. The hire is said to come as the company enters a new phase of commercial development.
Calvin Woolley is said to have more than 25 years of experience leading the international textile industry, including 15 years devoted to global sustainability and textile circularity initiatives at Inter Ikea. A textile engineer by training, he is said to have mastered end-to-end supply chains, the requirements of major brands and the structural bottlenecks specific to circular systems.
A transition towards commercial deployment
This appointment would mark a deliberate turning point, with Cyclothe moving from proprietary technological development to large-scale commercial deployment. The company is said to be approaching this transition at the helm after validating its pilots within Swedish innovation ecosystems, municipal programmes and urban transition testbeds.
Halit Kosmaz, founder of Cyclothe, reportedly said: « Accueillir Calvin au sein de Cyclothe en tant que cofondateur et directeur général marque notre transition délibérée du développement de l'infrastructure à son déploiement commercial à l'échelle industrielle. »
For his part, Calvin Woolley reportedly stated that the global textile sector lacked operational infrastructure capable of managing new legislation in a commercially viable way. « Cyclothe construit précisément cette couche manquante, en reliant personnes, produits, villes, marques et recycleurs au sein d'un système unique, connecté et intelligent », he reportedly added.
A traceable infrastructure
Cyclothe is said to be building an integrated physical and digital infrastructure, linking citizens, retailers, local authorities, extended producer responsibility (EPR) systems and secondary markets within a fully traceable resource loop. By combining smart collection points, artificial intelligence-driven identification and data-supported sorting logistics, the technology is said to systematically prioritise reuse, repair and resale before any mechanical or chemical recycling.
Under Calvin Woolley's leadership, the company is said to be focused on accelerating the deployment of its smart collection network and AI-driven sorting architecture to local authorities, retail partners and regional waste management frameworks in the Nordic countries and across Europe, while also developing its traceable downstream marketplace.
