Browns has added the women's ski and après-ski brand Amerl to its offering, the first time the label, launched in late 2024, has been available in Europe. The collection is sold at the flagship store on Brook Street, in Mayfair, as well as on the retailer's website.
Amerl combines technical alpine clothing with tailored cuts and silhouettes designed for women, with custom magnetic fastenings and waterproof fabrics, designed to be worn both on the slopes and at the chalet.
To mark the launch, the brand will take over Browns Brook Street's private VIC Styling Suites on 5 November. Chloe Simpson, founder and creative director of Amerl, will present the collection there during a day of appointments with the fashion press, influencers, Browns' top clients and personal stylists. « Browns semblait être un choix naturel pour Amerl, et les suites VIC offrent un espace intime et chaleureux pour présenter la collection et évoquer la coupe, les détails techniques et la réflexion derrière chaque pièce », she said.
Rachel Costa, managing director of Browns, said for her part that the retailer was delighted to offer its community of customers the very first look at this collection.
