The French menswear brand Balibaris, placed into court-supervised receivership, has just been taken over by its shareholder and chief executive. According to FashionUnited UK, the company had declared insolvency in December 2025, despite financial injections of several million euros.
On 30 October 2026, Balibaris is said to have been sold for around 800,000 euros to Groupe Gorgé, which holds a 65% stake in Rouvre, Balibaris's parent company, and to Retail Game. The latter entity is said to be the personal holding company of Nathalie Haddad, Rouvre's current chair.
A plan centred on profitable stores
According to a court ruling seen by France-Presse and confirming a report by the specialist site FashionNetwork, the takeover would save 145 of the 157 jobs. When the receivership proceedings opened in January, the company had 199 employees.
The Paris commercial court (tribunal des activités économiques) stated that « le plan de reprise repose sur la poursuite et le redéploiement de la marque Balibaris, avec un recentrage sur les 44 boutiques profitables ». The network then had 49 points of sale in France, 4 in the United Kingdom, 1 in Belgium and 1 in Luxembourg; the new owners are said to have committed to keeping 52 of the 55 points of sale.
A chief executive well known to the house
The court also noted that « l'offre émane d'un groupe financièrement très solide, dont le dirigeant connaît bien le monde du retail et de la mode et dirige la société Balibaris depuis cinq ans ». Founded in 2010 and based in Paris, the brand positioned itself in the upper range, with collections manufactured in Europe, notably in Écosse, Italie, Portugal and Roumanie.
The next steps will now depend on the execution of this refocusing, as the store network narrows around its most profitable core.
