Balenciaga, the French house of the Kering group, is celebrating the 25th anniversary of its « Le City » bag with a new campaign and a limited-edition collaboration with British artist Damien Hirst. The bag was launched in 2001.
The central motif of this collaboration draws on two recurring elements of Hirst's work: round, multicoloured dots arranged in a simplified butterfly silhouette. D'autres variations build on this universe: mandalas made up of butterfly wings, embroidered patches bearing the artist's name and some of his best-known works, as well as his Spin Paintings stretched across the contours of the bag.
The anniversary campaign was photographed in Los Angeles. It features Nicole Richie, described as a longtime collector of the bag, and actress Rachel Sennott, presented as a close friend of the house, both photographed with their bags around the city.
« Le City » is still offered today in dozens of silhouettes, sizes, colours and materials, available on Balenciaga's website and in its stores worldwide.
