ASOS and adidas Originals celebrated the launch of their Collection 05 collaboration with an exclusive four-day pop-up at the adidas store on the Champs-Élysées. L'expérience runs from 16 to 19 October.
This Paris launch follows the duo's previous pop-up at adidas's flagship store on Oxford Street. The new collection will first be available to members of the ASOS.World loyalty programme from 15 October, ahead of a worldwide release from 16 October.
Vanessa Spence, executive vice president, brand and creative at ASOS, detailed the creative intent behind this collaboration: « For Collection 05, we wanted to give people the confidence to be bolder with sportswear. We've pushed the contrast between sport and glamour through exaggerated proportions, rich textures and unexpected details, creating pieces with attitude that everyone can style and make their own. »
